Welcome to Inscript Design
In itself the production of a Rich Picture is an effective and useful process as it allows for complex information, strategy and opinions to be gathered and shared in a creative and engaging way.
Redbridge NHS - a case study
The process began with interviews with key NHS stakeholder groups. This was followed by workshops and meetings with patient groups and health care professionals. The picture developed from many hours of graphic facilitation and live drawing with these groups.
In the final Rich Picture below, the main image is of concentric circles around the patient at home. Around the centre there are the various services that Redbridge NHS provide and the ground is a jigsaw, showing pieces of fitting together. Patients carry 'health' suitcases, showing there is a level or personal responsibility when it comes to personal health. Many of the smaller scenes are straight forward and descriptive: there are pharmacies, GP's, ambulance services, hospitals and other services.
The benefit is that you can read or scan the picture in a
few moments, but the level of richness means you can have
a longer conversation that helps communicate many other
key messages. Redbridge NHS needed to engage with health
care professional and public about the changes they were
making: Were the public and GPs worried about the
introduction of Polyclinics? Where will they be situated?
What will they offer? The Rich Picture was very successful
in helping them get their message across to a wide range
of people and professional groups and to counter fears
about the changes that would be required.
David Gifford is a London UK based artist providing visual services, principally graphic facilitation and rich pictures, but also illustration, design, identity and website information architecture.
If you would like to see sample galleries of a recent
work or to find out more please email David