Welcome to Inscript Design
C
reating visuals that communicate, inspire and engage - for conferences, workshops, meetings and campaigns.

Graphic facilitation
Sometimes called visual listening or scribing, this is a way of gathering ideas, concepts and metaphors in a visual form. It is a fun way to give live visual feedback and is the basis for any Rich Picture project.

Rich Pictures
Many companies and organisations have used 'Rich Pictures' as a way of communicating complex and significant change both to employees and to customers. A Rich Picture is a detailed visual metaphor of a company's structure or vision and can be a vital communication tool.

In itself the production of a Rich Picture is an effective and useful process as it allows for complex information, strategy and opinions to be gathered and shared in a creative and engaging way.

Redbridge NHS - a case study
Redbridge NHS wanted to explain their plans and policy to introduce Polyclinics into the area, and to talk through the implications for both patients and primary health care professionals. A Rich Picture project for Redbridge NHS led by Atos Consulting was key to communicating this strategy.

The process began with interviews with key NHS stakeholder groups. This was followed by workshops and meetings with patient groups and health care professionals. The picture developed from many hours of graphic facilitation and live drawing with these groups.

In the final Rich Picture below, the main image is of concentric circles around the patient at home. Around the centre there are the various services that Redbridge NHS provide and the ground is a jigsaw, showing that these services are organised to fit together. Patients carry 'health' suitcases, showing there is a level or personal responsibility when it comes to a patient's own health. Many of the smaller scenes are straight forward and descriptive: there are pharmacies, GP's, ambulance services, hospitals and other services.

The benefit is that you can read or scan the picture in a few moments, but the level of richness means you can have a longer conversation that helps communicate many other key messages. Redbridge NHS needed to engage with health care professional and public about the changes they were making: Were the public and GPs worried about the introduction of Polyclinics? Where will they be situated? What will they offer? The Rich Picture was very successful in helping them get their message across to a wide range of people and professional groups and to counter fears about the changes that would be required.
David Gifford, 2014.

David Gifford is a London UK based artist providing visual services, principally graphic facilitation and rich pictures, but also illustration, design, identity and website information architecture.

If you would like to see sample galleries of a recent work or to find out more please email David Gifford
or call +44 (0)20 8546 3462

Inscript Design Partnership, 69 Latchmere Road, Kingston upon Thames, Surrey KT2 5TS
Tel: +44 (0)20 8546 3462 Email: david@inscriptdesign.com